- Cetaphil will become the official skin care partner of Canada Basketball

- Canada Basketball and Cetaphil will give fans behind-the-scenes access as national team players prepare to represent Canada internationally

- Cetaphil aims to empower the next generation of Canadian basketball players to feel confident in their skin through the Junior Academy program

TORONTO (July 17, 2024) – Canada Basketball announced Wednesday a partnership with Cetaphil, a leading dermatologist-recommended sensitive skincare brand, becoming the Official Skin Care Partner of Canada Basketball. 

“On behalf of Canada Basketball, we’re excited to partner with Cetaphil to support our Canadian national team athletes,” said Michael Bartlett, President & CEO of Canada Basketball. “As a proud national sporting organization in Canada, any time we get to work with a company or product with Canadian ties is always extra special. Cetaphil is not only a top skincare brand but also manufactured in Quebec. We’re looking forward to connecting our athletes with Cetaphil to discuss the importance of skin health and share best practices.”

Canada Basketball and Cetaphil will give fans behind-the-scenes access as national team players prepare to represent Canada internationally. The two organizations will collaborate in multiple onsite and offsite activations to connect Canadians with their favourite athletes. Players will integrate Cetaphil in their “Starting Line-Up” daily skincare routines utilizing Cetahil’s Gentle Skin Cleanser, Moisturizing Cream and Daily Moisturizing Lotion SPF50, while Cetaphil presents event “Starting Line-Up” prior to key games. Be sure to follow Canada Basketball and Cetaphil on social to stay updated.

“Cetaphil is beyond excited to partner with Canada Basketball,” said Tara Loftis, Global Head of Cetaphil, Galderma. “As a science-forward brand designed for everyone's sensitive skin, we couldn't be prouder to join forces with an iconic organization full of dedication to athletic performance, world-class talent, and inclusion both on and off the court. We view this collaboration as more than a mere partnership, but a fusion of shared ideals. The increased momentum around men’s and women’s basketball is a conversation we are looking forward to being a part of.”

As Canada Basketball's first-ever skin care partner, Cetaphil aims to empower the next generation of Canadian basketball players to feel confident in their skin. Working with athletes from Canada Basketball’s Junior Academy program and age-group national teams (U16-U19), Cetaphil will provide education on building good skincare routines and habits that will last a lifetime.

This multi-year deal was facilitated by Canada Basketball’s sales partnership agency, Oak View Group Canada, which began operations in 2022, with Canada Basketball as its first brand-property client.

About Canada Basketball

Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada. Canada Basketball is respected worldwide and recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada as the sole governing body of amateur basketball in Canada. Canada Basketball, a not-for-profit organization, represents all basketball interests and provides leadership, coordination and direction in all areas of basketball.

About Cetaphil®

For over 75 years, Cetaphil has been committed to advancing skin science to provide the best sensitive skincare solutions. A Made in Canada brand, we specifically formulate our products to care for all types of sensitive skin. Partnering closely with dermatologists and healthcare professionals, our years of experience in caring for skin has earned Cetaphil the trust of both dermatologists and consumers. Follow Cetaphil on TikTok and Instagram, or learn more at www.cetaphil.ca.

About Galderma

Galderma (SIX: GALD) is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ—the skin—meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information: www.galderma.com.