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Canada Brings the Heat Before Rio 2016 With Ice in Our Veins Campaign
TORONTO - With just 100 days to go until the next Olympic Games, The Canadian Olympic Committee (COC) launched its Rio 2016 brand campaign Ice In Our Veins - the largest campaign in Team Canada's history.
The campaign builds off the success of the COC's Sochi 2014 #WeAreWinter campaign. This campaign highlights how Canada's icy landscape helps create fierce athletes with iron will and determination - regardless of whether they compete at a winter or summer Games.
For more information, please click here.
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